Wellness Evangelist

W Sacramento Corporate Office
500 West Capitol Ave
Marketing & Advertising
Zip Code


The Wellness Evangelist is a fearless thought leader who is passionate about our purpose, changing the way the world eats, one plate at a time. A nutrition expert, the Wellness Evangelist innovates approaches that impact how people think about making food choices. This role is our public face for health and wellness, touting Raley's unique offerings in the media, at public events and across social media. The Wellness Evangelist is eager to teach and share their nutrition expertise to embolden our 11,000 team members and propel our purpose.




  1. Responsible for building external content strategy around health and wellness, providing information, expertise and encouragement and positions our stores as a destination for healthy products.
    1. Develops a long-range strategy for building customers’ awareness of Raley’s purpose and expertise in the health and wellness arena.
    2. Develops wellness strategy and communication plan using videos and stories to support Raley’s vision to “infuse life with health & happiness.”
    3. Partners with the creative and the social media team to build relationships with customers online through regular and personalized interaction.
    4. Participates in traditional media to include television and newspaper interviews and contributing writer for company magazine, as the “face” of Raley’s health and wellness focus.
    5. Helps to coordinate wellness product demos/sampling in store
    6. Works with Raley’s Service Center to answer customer questions related to health and wellness.
    7. Acts in an advisory capacity for HR partners on current and developing team member wellness programs.
    8. Curates and answers team members’ health and wellness related questions.

  2. Take the lead on the company’s Bold Moves as we make changes in our organization, online and in our stores that support our vision of health and wellness
    1. Maintain and build relationship with outside data sources such as Label Insight that can provide data around nutritional content of the products that we sell
    2. Develop a test-and-learn strategy around improving the customer experience as it relates to health and wellness online and in store (i.e. testing in-store nutritionist or expanding shelf-guide).
    3. Develops roll-out plans for other health & wellness initiatives – for online, all stores or segments.
  3. Responsible for serving as an internal subject matter expert on health and wellness related subjects.
    1. Educates, influences and advises leaders on wellness related topics and trends, and provides insight on how to infuse wellness into company strategies.
    2. Partners with Merchandising, Pharmacy, and Operations, to carry the health and wellness message wall-to-wall.
    3. In conjunction with leadership strategies and Sales & Merchandising departments, provides resources and knowledge to assist with vendor partners, product selection and private label development. Present ideas at monthly merchant meetings,
  4. Responsible for developing a credible and effective in-store health and wellness program by building trusted advisors among team members.
    1. In conjunction with devised wellness strategy, identify and support team members to become trusted wellness advisors to customers.
    2. Contributes to Raley’s in-store health and wellness message by serving as the subject matter expert to trusted advisors on any form of communication to the customer – be it digital, paper or personnel. (e.g. Nutritional brochures, menus, shopping lists and food guides.)
    3. Supports trusted advisors by evaluating customer needs and providing tools and guidance on innovative programs, services or products to meet those needs within the established budget.





Bachelor’s degree in nutrition or dietetics, plus a minimum of five (5) years experience in nutrition-related field and/or clinical, teaching, or culinary/food manufacturing environment, or an equivalent combination of education and experience.  Registered Dietitian required.  Master’s Degree in Nutrition, Food Science or related field preferred. Fitness and exercise, stress management, and health promotion experience preferred.



Demonstrated advanced knowledge in the field of nutrition and wellness.

Knows marketing and promotion to advertise programs to the right audiences.

Knows and applies advanced concepts, practices and procedures of nutrition education programs.

Knows current industry regulations, food trends and products.

Knows customer base; ability to develop programs to serve their needs.



Must demonstrate:

·         ability to establish credibility as the company expert in wellness and nutrition.

·         excellent communication, collaboration and presentation/public speaking skills

·         excellent written and verbal skills

·         proficiency in social media platform, such as: Facebook, Twitter, Instagram and other evolving platforms

·         ability to positively represent the company in the community and relate well to different people from varied backgrounds and situations.

·         ability to multi-task and work independently

·         ability to be innovative and original to gain customers’ attention.

·         a high standard of ethical conduct and trustworthiness.




Registered Dietitian from the American Dietetic Association. 


PHYSICAL DEMANDS - Employees may occasionally experience the following physical demands for extended periods of time:

Telephone usage to communicate with internal and external customers.

Sitting; frequent sedentary work.

Viewing computer monitor and keyboarding

Walk, stand and lift/carry up to 30 pounds.



Work is performed in a normal business office environment.  Frequently travels to other locations such as store sites and events.


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