The Brand Content Specialist creates brand stories aimed at inspiring and educating Raley’s team members and customers while boosting Raley’s presence across all digital platforms including email, web and social. This role is vital to the brand, articulating it’s purpose and mission of inclusivity and positivity to internal and external audiences. This role oversees a proactive social media content and execution strategy aligned with broader marketing strategy. The brand content specialist manages the company’s content calendar, managing the strategy for a wide-variety of channels including internal communications, advertising, websites, and social media with a heavy focus on compelling content that is search engine optimized, analyzing data and monitoring trends, reporting back to the team on ways to ensure that our ongoing brand content strategy is data-driven. Must balance delivering content for back-end search engine optimization and developing content for people, appealing to—and persuading—Raley’s consumers and potential consumers.
Cross Channel Content Strategy
Cross Functional Collaboration
Education and Experience
Physical Demands - Employees may occasionally experience the following physical demands for extended periods of time:
• No disciplinary action during the past 6 months.
• Your current leader must recommend that you apply for this position and provide endorsement upon request from HR.
• You must upload a resume and answer all application questions.